Rolex, tennis and Roger Federer's farewell Anyone who knows me knows that besides mechanical watches, I have another great hobby: tennis. For me, there is no more perfect tennis player of our generation than Roger Federer because his game is unparalleled in terms of elegance. His two biggest rivals, Rafael Nadal and Novak Djokovic, are certainly equally impressive in terms of athleticism and records, but Federer possesses a stylish, nonchalant, simultaneously "superhuman" quality that makes him Such a great personality.
In a unique way, Federer flicked the yellow felt ball over the net. He moves around the court like a dancer and conjures scores that mesmerize the crowd. He is the ultimate tennis esthete. Of course, there's no one who doesn't enjoy watching him work, doing what he's always been most passionate about.
After playing his last match at Wimbledon in 2021, the 41-year-old maestro had to retire due to injury. Two knee surgeries and an energy-sapping rehab ensued. Although no one thought it was possible, Federer was determined to get back on the court. After nearly 1.5 years of respite, Federer has just announced that the Laver Cup in London at the end of September will be his last tournament as a professional athlete. The location was well chosen to say goodbye, but he will be greatly missed.
Tennis and Rolex Rolex is undoubtedly the watch brand most closely related to tennis. In 1978, Rolex became the timekeeper at Wimbledon for the first time. The Swiss manufacturer is now the official timekeeper of all four Grand Slam tournaments: Australian Open (since 2008), French Open (since 2019), Wimbledon (since 1978) ) and the U.S. Open (2018). Rolex is also the official timekeeper of the Nitto ATP Finals and WTA Finals, the end-of-season ATP and WTA tournaments.
Since 2007, Rolex has sponsored the Davis Cup, the world’s largest team competition featuring the best players from some 125 countries. Rolex is also a co-founder of the Laver Cup, which was launched in 2017. The event pits six of Europe's top players against players from other parts of the world. Both teams are coached by none other than eternal rivals Bjorn Borg and John McEnroe. Borg leads Team Europe, while McEnroe leads Team World. The event is named after tennis legend Rod Laver, 84.
Rolex and Roger Federer Since its involvement in tennis more than 40 years ago, Rolex has supported individuals and organizations in the arts, culture and sports. Roger Federer has been a Rolex brand ambassador since 2001. In 2003, he won his first Grand Slam title at Wimbledon. He has now racked up 20 Grand Slam wins, six ATP Finals titles, two Olympic medals and has been ranked No. 1 in the world for 310 consecutive weeks, including 237 consecutive weeks.
Although Federer is most often associated with Rolex, the watchmaker has also signed many other brand ambassadors, including many of the youngsters who are shaking up the tennis world right now: from Alexander Zverev to Carlos Carlos Alcaraz and Stefanos Tsitsipas to Iga Światek and Coco Gauff. Young Pole Iga Swiatek is even currently ranked number one in the world. Two years ago, the 21-year-old was virtually unknown. In a short time, she climbed to the top of the world rankings and remained undefeated in 35 matches. To date, only Venus Williams has achieved this feat in the women's game.
Rolex’s sensitivity in talent search is remarkable. Of course, they can afford to sign the best and most promising players in the world. Other brands are paying close attention to young talent, but Rolex remains the leader in tennis. No other watch brand can count so many tennis pros as its testimonials. Up-and-coming Carlos Alcaraz was also recently selected as a brand ambassador. The young Spaniard made rapid progress like Sviatek and reached the top ten in a very short time. When he turned professional in 2019, he was ranked 597th in the world. After his recent win at the US Open, the young Spaniard is now world number one. He is also the youngest player in history to defeat Nadal and Djokovic.
Yet for all its vision and thoughtfulness, the partnership with Roger Federer was a unique horological tennis fairy tale. Roger Federer, both as a person and as an athlete, embodies the actions initiated by Hans Wilsdorf when he founded the Rolex brand more than 100 years ago. A pursuit of excellence, attitude and values - and a certain reserve, even pariah status. Rolex and Federer look less like a carefully planned advertising partnership and more like a coincidence. The partnership between players and brands is so strong that it needs no explanation.
Federer's Rolex watch Since the first thing Roger Federer does after every match is put a Rolex watch on his wrist, it's not hard to identify some of his favorite models. Although Federer has a more extensive collection of Rolexes in his private life, five watches stand out.
Rolex Oyster Perpetual Datejust Ref. 126303 When Roger Federer lifted the trophy after his victory over Marin Cilic at Wimbledon in 2017, he was wearing an Oyster Perpetual Datejust in Oystersteel and yellow gold. This model made its debut at Baselworld a year ago. Federer once revealed in an interview that Datejust is his favorite Rolex series. Reference 126303 features a slate gray dial with green Roman numerals, leading to the previous model being nicknamed the "Wimbledon".
Rolex Cosmograph Daytona Ref. 116509 white gold, silver dial You have to look very carefully at this Daytona. Unlike the regular version, it features Arabic numerals instead of hour markers. This Cosmograph Daytona reference 116509 is entirely made of white gold and has a silver dial. The chronograph seconds hand and totalizer hand are both red – as is the Daytona lettering. Roger Federer wore this watch after his victory over Britain's Andy Murray at the 2008 US Open.
Rolex GMT Master II Ref. 116710 BLNR “Batman” In 2017, after Federer won a fierce five-set battle with Rafael Nadal at the Australian Open, the Swiss athlete wore a Rolex GMT Master II, which was admired for its black and blue two-tone ceramic bezel. Nicknamed "Batman". The GMT Master II is probably the most popular of all Rolex models today. It was originally launched in 1954 with model number 6542 and was designed for pilots capable of displaying a second time zone via the GMT function.
Rolex Oyster Perpetual Sky-Dweller Ref. 326934 At Wimbledon in 2018, Federer could be seen wearing a Sky-Dweller on his wrist. Unfortunately, the master lost to South African Kevin Anderson in five sets in the quarter-finals. His Sky-Dweller reference 326934 has a 42mm white gold case with a stainless steel Rolesor bracelet and fluted bezel. The Sky -Dweller is considered by many to be an elegant travel watch as it features two time zones that can be read simultaneously as well as an annual calendar. The month is displayed in twelve observation windows on the outer edge of the dial, and the current month is always red.
Rolex Cosmograph Daytona Ref. 116509-0071 white gold, blue dial In 2019, Team Europe won the Laver Cup with two decisive singles victories over Roger Federer and Alexander Zverev. At the awards ceremony, Federer wore a white gold Cosmograph Daytona with a blue dial and a stainless steel Oyster strap. Along with the GMT Master II, the Daytona is probably one of the most sought-after models among Rolex enthusiasts. Roger Federer has also been spotted wearing a vintage Daytona or two, including the reference 6263 Daytona with a panda dial from 1981 (the year he was born).
Farewell, not return I am filled with anticipation and melancholy - on the one hand, we will see the 41-year-old tennis magician playing on the court again. On the other hand, this will be the last time. We all hope to see him again at Wimbledon, his favorite tournament and where he won his first Grand Slam title almost 20 years ago. The Laver Cup is a good choice as a farewell tournament because no world ranking points are awarded. This is not to see how he performs in a game dominated by young players, but to see how he performs in his comeback. Instead, it's all about enjoying tennis and giving the master a worthy farewell. As the Rolex ad says: “Roger Federer’s legend will only get bigger” – if no longer as an athlete, then as a person and ambassador.